Meghan Markle Makes Big Announcement About Her As Ever Brand: 'It's Time'

• Meghan Markle's latest newsletter for her lifestyle brand, As ever, revealed that the first products are launching this week.
• As previously announced, the inaugural products include raspberry jam, herbal teas, honey and more.
• The Duchess of Sussex wrote in the newsletter that "every item is inspired by the ways I show care to the people in my life."

The first products from Meghan Markle's As ever lifestyle brand are coming soon...very soon.

The Duchess of Sussex, 43, announced the news in an email newsletter to As ever subscribers on March 31 with the subject line "Made with love."

"Ever since I can remember, I've been dreaming up easy ways to elevate the everyday into the exceptional. I always knew that I wanted to turn these ideas into something real, and to make beautiful items that spark connection and celebrate quiet, meaningful moments. Maybe mimic the magic of Montecito in a way you can recreate at home," Meghan began, referencing the California town where she lives with Prince Harry and their children, Prince Archie, 5, and Princess Lilibet, 3. 

"I'm so excited to introduce the As ever collection to you this week," she said. "Every item is inspired by the ways I show care to the people in my life, like the lemon ginger tea blend which is a fuss-free spin on the warm drink I make at home using fresh lemons from the garden. Or the crepe mix that transforms a typical weekend breakfast into a chance to reminisce. Crepes remind me of my time backpacking through France as a student," she wrote, shouting out the raspberry spread "that started it all." 

Raspberry jam was Meghan's first product from her lifestyle brand unveiled as American Riviera Orchard in 2024, and she sent it to friends last year. In February, the Duchess of Sussex shared that she had renamed the venture to As ever.

In the newsletter, Meghan suggested that shoppers could repurpose the keepsake packaging that comes with one version of the raspberry preserves "to tuck away love notes or special treasures, and to remember this pivotal moment with me." She also said that users could recycle the jam jars as flower vases or desktop pen holders. 

"I hope when you see what I've worked so hard to create, you're encouraged to know that whatever life brings you, you can do it too. Your value, your creativity, your joy - that is you, as it's always been and always will be. You are you - As ever, and forever," wrote the Duchess of Sussex. 

"Someone once told me the biggest risk you can take is deciding not to take one at all. Now, after careful planning and preparing (while also parenting!), it's time to bring As ever from my home to yours so you can make the everyday exceptional in an easy yet meaningful way," she said, signing off "As ever, Meghan."

The newsletter featured photos previously used across the As ever branding, including a picture of the Duchess of Sussex running with her daughter, Princess Lili.

The product lineup from Meghan's lifestyle line dropped on March 4, the same day that her series With Love, Meghan premiered on Netflix. 

In partnership with the streaming service, As ever will sell a collection of herbal teas, crepe mix, flower sprinkles (a treat she used in the series), shortbread butter cookies, wildflower honey with honeycomb and her signature raspberry jam, sold with and without the keepsake packaging. 

It was confirmed then that the collection would be available for sale in the spring on asever.com in the U.S.

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Speaking to PEOPLE in an exclusive interview, the Duchess of Sussex said that she appreciated grace as she navigated the brand launch and name change. 

"There are tons of twists and turns — even with the name," Meghan says. "I was figuring it out in real time."